Let Others Speak for You

Ask, thank, ask again
Once you have written or extrapolated an endorsement, ask permission to use it. Then ask again every so often, perhaps with an updated version if desired. Don’t just assume that saying “yes” now is a blanket approval for the rest of time.

Treat your endorser like you do a donor; send an appreciation letter from time to time, and if you send out a calendar or other small token gift, make sure your endorsers get one with a personal note of gratitude. This helps keep the bond they feel with your organization strong, and will help you stay top-of-mind throughout the year.