To the Point: 6 Ways to Survive the Economic Meltdown
Letting donors know you share their pain can go a long way toward lessening your organization’s.
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Here are some thoughts on what you should — and shouldn’t — be doing in these troubling times.
1. Don’t curl into a fetal position.
In other words, do not stop doing things that are important or even risky to raise money. The same old same old isn’t going to cut it this year. This is not the time to be steered by fear. You need to be aggressive about acquisition and creative, and new and different in your asks.
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- Katya Andresen
Katya Andresen
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