To the Point: 6 Ways to Survive the Economic Meltdown
Letting donors know you share their pain can go a long way toward lessening your organization’s.
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4. Get online today.
Here’s my soapbox. If you’re not already online, GET ONLINE, and ask for lots of SMALL DONATIONS, including recurring monthly gifts. That’s the way the younger folks like to give, and it’s a heck of a lot cheaper to raise money via the Internet than any other way. I work for Network for Good, so of course I’m going to promote this — but I must tell you, now more than ever it really makes sense: new audiences, less cost to raise a dollar. Do it.
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- Katya Andresen
Katya Andresen
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