Leverage Your Assets to Align With Corporations

Leverage Your Assets to Align With Corporations

Nov. 15, 2006

By Abny Santicola, FundRaising Success

Even if it doesn't seem like it at first glance, all nonprofits have assets that can work in their favor when trying to secure a corporate partnership, according to Alfred Wise, managing director of Washington, D.C.-based Community Wealth Ventures, a consulting firm that helps nonprofit organizations generate revenue through business ventures and corporate partnerships. The key to a sustainable, long-term partnership between nonprofits and corporations, he says, is a situation where the nonprofit doesn't lose sight of its mission and key goals but rather uses some of its assets to help a corporation achieve some of its goals.