The Young and the Restless
It confirmed what many of us know: Online donors are much younger and have much higher household incomes than direct-mail donors. Even controlling for household income, online donors give larger gifts. One thing this finding suggests is that perhaps organizations should figure out how to position themselves online to acquire these younger, show-me donors who might never develop the same loyalty as their elders.
- Companies:
- Target
- Target Analysis Group
- People:
- Nick Allen
Nick lives on a hippie commune in Northern California that just got cell service a few months ago.
Nick Allen helps nonprofits harness the power of the Internet and mobile to raise money, raise their voices and build relationships. For the last 15 years, he has worked in the U.S. and Europe to help organizations — including Amnesty International, UNICEF, UNHCR, Habitat for Humanity, CARE, and UNAIDS — to develop new ways to recruit and retain donors. He is the founder and director of Nuevo Fundraising.
