The Young and the Restless
Most fundraisers have assumed that donors who give via multiple channels should be better donors, and the study bears this out: Two-year value of online donors who were acquired in 2005 and renewed in 2006 is highest for donors who gave via multiple channels in both years — and online donors were more likely to be multi-channel donors.
- Companies:
- Target
- Target Analysis Group
- People:
- Nick Allen
Nick lives on a hippie commune in Northern California that just got cell service a few months ago.
Nick Allen helps nonprofits harness the power of the Internet and mobile to raise money, raise their voices and build relationships. For the last 15 years, he has worked in the U.S. and Europe to help organizations — including Amnesty International, UNICEF, UNHCR, Habitat for Humanity, CARE, and UNAIDS — to develop new ways to recruit and retain donors. He is the founder and director of Nuevo Fundraising.
