The Young and the Restless
Therefore, organizations might want to persuade mail donors to give online as well. We recently sent a series of online appeals to direct-mail donors for whom we’d found e-mail addresses, and while the response rates were low, the average gifts were high and the revenue was gravy.
For half the organizations in the benchmarking study, online gifts accounted for 30 percent of all new fiscal 2006 (July through June) revenue, but it was less than 10 percent for four of the 12 groups.
- Companies:
- Target
- Target Analysis Group
- People:
- Nick Allen
Nick lives on a hippie commune in Northern California that just got cell service a few months ago.
Nick Allen helps nonprofits harness the power of the Internet and mobile to raise money, raise their voices and build relationships. For the last 15 years, he has worked in the U.S. and Europe to help organizations — including Amnesty International, UNICEF, UNHCR, Habitat for Humanity, CARE, and UNAIDS — to develop new ways to recruit and retain donors. He is the founder and director of Nuevo Fundraising.
