Leveraging What You Know About Donors

In a session last week at the DMA Nonprofit Federation 2007 New York Nonprofit Conference, Jennifer Donahue, director of development for NARAL Pro-Choice America, discussed her organization’s experiences integrating e-mail, telefundraising and postal mail.

According to Donahue, NARAL’s journey to integration began when it had successful direct-mail, telemarketing and Internet fundraising programs and asked the question “What now?”