Levi Strauss & Co. Commemorates World AIDS Day 2009 by Engaging Global Artists to Encourage Consumers to "Know Your Status"

John Anderson, CEO of Levi Strauss & Co. said, "The commitment to fight HIV/AIDS is woven into the fabric of our company from our workplace program to public policy advocacy to partnerships with non-profits around the globe. World AIDS Day provides a unique opportunity to engage the Levi’s® brand in creative ways to connect directly to our consumers around the world about this critical issue. The face of HIV/AIDS has changed over 25 years and we feel a responsibility to make sure that a new generation of young people understands that knowledge is power in fighting this global pandemic.”