Lights, Camera, Action: 7 Steps to Silver-screen Success

They are:

1. Use emotion. The DRTV spot needs to be emotionally engaging “to the point where people are dramatically and profoundly moved by what they see,” French says.

2. Keep it simple. “In any cause, whether it’s raising money for cancer or child sponsorship or the environment or political parties, there’s always a lot of complicated factors that go into causing the problem that we’re trying to solve. But it has to be presented to the viewer in very, very simplistic terms,” French says. The problem and the solution to the problem need to be presented in simple, clear, immediately understandable terms.