Lights, Camera, Action: 7 Steps to Silver-screen Success

4. Get them to sustain. Rather than just driving prospects to donate, drive them to become monthly givers. It’s much more efficient when it comes to DRTV.

5. Offer incentives. Incentives such as T-shirts or, for child sponsorship organizations, a child’s photograph make people feel as if they are a part of a cause and community. It builds a tribal feeling of belonging to a community of like-minded people that French says is attractive to most potential donors.