Growing Donors
Like the birds and the bees and the 123s, philanthropy should be taught early and often.
It’s not about involving young people in product sales, “-thons” or car washes. It’s also not about episodic fundraising, where the cause is immediately compelling, such as helping pay a classmate’s urgent medical expenses or responding to a natural disaster.
It’s about helping young people understand the importance of organizational stewardship, the value of building donor relationships and the joy of personal solicitation.
- Companies:
- Association of Fundraising Professionals
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