Like the birds and the bees and the 123s, philanthropy should be taught early and often.

By Katherine Falk , Janet R. Wakefield and Nancy Swanson

AFP’s early involvement
By the end of the 1980s, the AFP, then known as the National Society of Fundraising Executives, created Youth in Philanthropy, an initiative that encouraged young people to choose a cause and raise $1,000 — which NSFRE would match dollar for dollar. Since then, numerous creative programs have been launched all over the country.