Like the birds and the bees and the 123s, philanthropy should be taught early and often.

By Katherine Falk , Janet R. Wakefield and Nancy Swanson

Cultivation starts locally
The New Jersey chapter of AFP — with the support of Bank of America; ETHICON, a Johnson & Johnson company; and Johnson & Johnson itself — launched a YIP program in 1994 to introduce elementary-school educators and their students to the benefits of volunteering their “time, talent and treasure for the common good.” More than 32,000 students have participated and helped hundreds of nonprofits.