Following is a sampling of new-to-the-market and newly managed lists.
Adventurous Travelers: Target 2.8 million individuals who travel mostly for pleasure and adventure. Price: $85/M. Call: Byrum & Fleming, 415.457.1700; e-mail info@byrumfleming.com; or visit www.byrumfleming.com
Archaeological Institute of America Members: Target 11,226 members of the Archaeological Institute of America, as well as subscribers to the American Journal of Archaeology. Price: $250/M. Call: List Services Corp., 203.743.2600; or visit www.listservices.com
American Suffrage — Next Generation Voters: Target 2.6 million donors, supporters and registered U.S. voters who are between the ages of 18 and 24. Price: $80/M. Call: List Bargains, 203.746.6640; or visit www.listbargains.com
Betty Crocker Recipe Buyers From Cook’n: Target 45,785 Betty Crocker recipe buyers. Price: $75/M. Call: Infocore, 760.607.2500; or visit www.infocore.com.
Catalog Buying Donors: Target 332,550 donors who buy from catalogs and by mail order. Price: $85/M. Call: Beach List Direct, 615.356.1100; or visit www.beachlistdirect.com
Catholic Donors Who Respond to Sweepstakes: Target 154,430 Catholics who have responded to sweepstakes offers and make donations to various causes. Price: $70/M. Call: Trinity Direct, 973.283.3600; or visit www.trinitydirect.net
Charitable Americans Direct Mail List: Target more than 6.8 million consumers throughout the U.S. who have donated to charities within the last six months. Price: $100/M. Call: Wall Street List, 212.710.4326; e-mail sales@wallstreetlist.com; or visit www.wallstreetlist.com
Corporate Presidents @ Home Addresses: Target 67,392 successful business people who have risen to top positions within their companies. Price: $95/M. Call: Specialists Marketing Services, 201.797.7566; or visit www.specialistsms.com
DatAdvantage Hair Loss File: Target more than 1.2 million men who have responded to offers for treatments and cures for problems with hair loss. Price: $95/M. Call: Focus USA, 201.489.2525; e-mail info@focus-usa-1.com; or visit www.focus-usa-1.com
DRG Continuity Club Masterfile: Target 229,747 active members of continuity clubs for crochet, crafts, knitting, quilting, nostalgia, plastic canvas and sewing. Price: $102/M. Call: Direct Media, 203.532.1000; or visit www.directmedia.com
EMILY’s List: Target 34,534 donors who are dedicated to electing a pro-choice Democratic woman to office. Exchange only. Call: Nexus Direct, 800.965.0577; e-mail info@nexusdirect.com; or visit www.nexus-direct.com
Epsilon Targetsource Diet and Health: Target 8.5 million individuals who diet and have healthy eating habits. Price: $75/M. Call: Epsilon Data Services, 800.663.1780; e-mail dataservices@epsilon.com; or visit www.epsilon.com/solutions-dataservices.html
FarmTek Equine Supply: Target 15,144 catalog buyers of equine products to help maintain their horses’ health and lifestyles in their stables and equine estates. Price: $120/M. Call: Chilcutt Direct Marketing, 405.478.7245; e-mail info@cdmlist.com; or visit www.cdmlist.com
Fashion Enthusiasts From Excite.com: Target 435,287 men and women who have a passion for high-quality apparel. Price: $90/M. Call: Worldata, 561.393.8200; e-mail lists@worldata.com; or visit www.worldata.com
Fidelity Adviser Buyers & Subscribers — Gourmet Cooking Enhanced: Target 539,717 gourmet cooking enhanced active buyers and subscribers to Don Dion’s financial/investment newsletters and money management services. Price: $125/M. Call: ACT ONE LISTS, 800.228.5478; e-mail info@act1lists.com; or visit www.act1lists.com
Free Market Investor: Target 1,600 active recipients of a newsletter that covers investment opportunities from around the globe. Price: $200/M. Call: NameBank International, 410.783.8460; or visit www.namebank.com
GEN X Metro Renters: Target more than 2.4 million young Generation X urban renters who are actively using credit to buy life’s necessities. Price: $85/M. Call: MH2 Direct, 203.604.1966; or visit www.mh2direct.com
Giving Back — Contributing Business Executives: Target 933,116 small businesses — with fewer than than 10 employees — that contribute to a wide variety of social and political causes. Price: $90/M. Call: The Services Group, 630.495.5478; e-mail info@theservicesgroup.com; or visit www.theservicesgroup.com
GT Media Fitness & Health Buyers: Target more than 2.2 million buyers of exercise equipment and videos aimed at health and fitness. Price: $85/M. Call: Gnames Media Group, 972.871.2828; e-mail info@gnames.com; or visit www.gnames.com
Guitar Player E-mail List: Target 52,953 e-mail addresses of subscribers to a magazine that focuses on guitar gear and techniques. Price: $350/M. Call: LAKE Interactive, 914.925.2400; or visit www.lakeinteractive.com
Hammacher Schlemmer Enhanced: Target more than 1.1 million buyers of products that solve everyday problems or enhance lifestyle. Price: $120/M. Call: Belardi/Ostroy ALC, 212.924.1300; e-mail sales@boalc.com; or visit www.belardiostroyalc.com
Living Strong — Medical Ailments: Target more than 8.4 million consumers who have disclosed a personal or family ailment. Price: $80/M. Call: Datamatrix Lists, 732.940.1500; e-mail sales@datamatrixlists.com; or visit www.datamatrixlists.com
Lots and Lots of DVDs — Buyers: Target 5,082 promotional- and impulse-driven buyers of DVDs for their children. Price: $75/M. Call: GlaserDIRECT, 630.469.2075; e-mail info@glaserdirect.com; or visit www.glaserdirect.com
National Charitable Donation Services — NCDS: Target more than 6.8 million donors to multiple national and local charitable causes including children, veterans, police and firefighters. Price: $75/M. Call: Key Marketing Advantage, 203.744.9011; e-mail info@keymarketingadvantage.com; or visit www.keymarketingadvantage.com
National Wildlife Federation Dog and Cat Owners: Target 178,025 dog owners and 155,090 cat owners from the National Wildlife Federation. Price: $100/M. Call: RMI Direct Marketing, 203.798.0448; or visit www.rmidirect.com
The Natural Contrarian: Target 50,605 investors who are active subscribers to The Natural Contrarian and The Ultimate Stock-Profit Compass. Price: $195/M. Call: Red Rock Marketing Group, 702.944.9604; e-mail info@redrockmarketing.net or visit www.redrockmarketing.net
Naturally Organic: Target more than 1.2 million households that consume organically grown foods and have incorporated nontoxic household cleaning products and detergents in their daily routines. Price: $70/M. Call: NCRI List Management, 201.541.9500; e-mail info@ncrilists.com; or visit www.ncrilists.com
NewTier College Football Sports Enthusiasts Masterfile: Target 128,934 sports enthusiasts who download and register a software tool to track their favorite college football teams. Price: $110/M. Call: MetaResponse Group, 954.360.0644; or visit www.metaresponse.com
Pet Joint Pain Relief by Dr. Frank’s: Target 43,984 March 2008 buyers of a pain-relief remedy for their pets. Price: $100/M. Call: Impulse Media, 203.207.0227.
Poetry — US: Target 5,206 female catalog buyers of apparel and accessories for office, day and evening wear. Price: $125/M. Call: Ballard Communications, 914.517.5454; e-mail lists@ballarddirect.com
Religious Contributors by Denomination: Target 6.7 million religious contributors by denomination. Price: $80/M. Call: Lighthouse List Co., 800.684.2180; e-mail lighthouselist@lighthouselist.com; or visit www.lighthouselist.com
Slim and Wellness American Conglomerate: Target 36,044 cash-with-order buyers who respond to offers to combat weight gain and deteriorating health. Price: $100/M. Call: Macromark, 845.230.6300; or visit www.macromark.com
Tattoo Nation: Target 200,000 consumers who have tattoos. Price: $95/M. Call: Media Source Solutions, 866.641.3003; e-mail sales@mediasourcesolutions.com; or visit www.mediasourcesolutions.com
Tiny Footprints: Target 85,000 new and expectant parents. Price: $100/M. Call: The Catamount Group, 203.778.4110; or visit www.catamountgroup.net
Vacation Promotions: Target more than 1.8 million respondents to a direct-mail promotions for vacations to Caribbean destinations. Price: $75/M. Call: Market Approach Consulting, 866.410.7017; e-mail leads@marketapproach.net; or visit www.marketapproach.net
Wedding Anniversaries 365: Target 12.6 million newlyweds and couples marking their silver or golden anniversaries. Price: $95/M. Call: ListSolutions, 866.516.8794; e-mail info@listsolutions.com; or visit www.listsolutions.com
Yellowstone Boys and Girls Ranch Foundation: Target 7,709 donors to a ranch that has welcomed children ages 6 to 18 who have been abused, neglected and abandoned for 50 years. Exchange only. Call: Mary Elizabeth Granger & Associates, 410.842.1170; or visit www.maryegranger.com
- Companies:
- Belardi/Ostroy ALC LLC
- Chilcutt Direct Marketing
- Direct Media Inc.
- Epsilon
- FarmTek
- Focus USA/List Management Plus
- Gnames Media Group
- Hammacher Schlemmer
- List Services Corp.
- Namebank International
- National Wildlife Federation
- NCRI List Management
- Nexus Direct
- RMI Direct Marketing Inc.
- Specialists Marketing Services
- Target
- The Catamount Group
- Trinity Direct
- Worldata/ WebConnect
- Places:
- Caribbean
- U.S.
- Yellowstone