List Look

Empirics — Stock and Bond Mutual Fund Prospects: Target more than 1.7 million investors with a high propensity to add new stock and/or bond mutual funds to their portfolios. Price: $85/M. Call: Information Asset Partners, 732.662.1859; e-mail info@iapartners.com; or visit www.iapartners.com

Encyclopaedia Britannica: Target 65,206 buyers of reference book sets for ages 5 to 14 and adults. Price: $85/M. Call: Acme List Management, 847.587.1160; or e-mail acmelists@aol.com