List Look

North Shore Animal League America Donors Lifelines: Target 479,143 donors. Selectable by religion and ethnicity. Price: $65/M. Call: Direct Media Consumer List Management, 203.532.1000; or visit www.directmedia.com.

Pet Owners Who Contribute to Animal Causes: Target more than 1 million pet owners who are rated as high donors to animal-welfare charities. Price: $100/M. Call: Mail Marketing Inc., 201.750.3222; e-mail mmi-guild@mailmkt.com; or visit www.mailmkt.com.