List Look
Following is a sampling of lists available to reach animal lovers as potential donors.
American Veterinary Medical Association: Target 59,248 active, paid U.S. members of an association for veterinarians. Price: $100/M. Call: Infocus Lists, 800.708.5478; e-mail listinfo@infocusnet.com; or visit www.infocusnet.com.
Animal Legal Defense Fund: Target 90,425 24-month donors to an animal-rights organization working to defend animals from abuse and exploitation. Price: $85/M. Call: A.B. Data, 800.558.6908; or visit www.abdata.com.
ASPCA: Target 395,011 individuals who, in the last 36 months, have given to an organization that helps abandoned and injured animals, and supports animal welfare education and programs. Price: $65/M. Call: Atlantic List Co., 703.528.7482; or visit www.atlanticlist.com.
Best Friends Animal Society (ANACAPA) Donors: Target 141,082 36-month donors to a no-kill animal shelter in southern Utah. Price: $70/M. Call: Names in the News, 415.989.3350; e-mail listrequests@namesinthenews.com; or visit www.namesinthenews.com.
Christian Donors to Animal Causes: Target 564,879 Christians who’ve given to organizations that focus on the care and preservation of animals. Price: $85/M. Call: All-N-One List Marketing, 703.717.5621; e-mail info@alln1lists.com; or visit www.alln1lists.com.
Furry Friends E-mail Newsletter: Target more than 2.5 million animal-friendly individuals interested in receiving an online newsletter focused on pet ownership and animal awareness. Price: $115/M. Call: Q5 List Marketing, 212.367.7577.
Kitty Shelter Kit Responders From Dialogue Co.: Target 56,480 households that have recently acquired a cat from an animal shelter or their local humane society. Price: $75/M. Call: Statlistics Management Group, 203.778.8700; or visit www.statlistics.com.
Lovers of Animals — Donors: Target 180,104 individuals who’ve donated to help prevent abuse and neglect of animals and the use of animals in laboratory experiments. Price: $60/M. Call: MKTG Services, 215.968.5020; e-mail info@mktgservices.com; or visit www.mktgserviceslists.com.
National Horse Peddler Magazine: Target 31,908 subscribers to a magazine for horse owners and breeders, trainers, show participants, and buyers of animal healthcare products and collectibles with a horse theme. Price: $90/M. Call: Midwest Direct Marketing, 913.686.2220; e-mail info@midwestdm.com; or visit www.midwestdm.com.
North Shore Animal League America Donors Lifelines: Target 479,143 donors. Selectable by religion and ethnicity. Price: $65/M. Call: Direct Media Consumer List Management, 203.532.1000; or visit www.directmedia.com.
Pet Owners Who Contribute to Animal Causes: Target more than 1 million pet owners who are rated as high donors to animal-welfare charities. Price: $100/M. Call: Mail Marketing Inc., 201.750.3222; e-mail mmi-guild@mailmkt.com; or visit www.mailmkt.com.
CATALOG SHOPPERS
Following is a sampling of lists available to reach catalog shoppers as potential donors.
Catholic Catalog Co.: Target 61,586 Catholic mail-order buyers. Price: $100/M. Call: Trinity Direct, 973.283.3600; or visit www.trinitydirect.net.
Crate and Barrel: Target 645,700 catalog buyers of beddings, linens, home appliances and home furnishings. Price: $115/M. Call: Specialists Marketing Services, 201.865.5800; e-mail listinfo@specialistsms.com; or visit www.specialistsms.com.
J. Peterman Catalog: Target 44,207 mail-order buyers of men’s and women’s apparel, furniture and exotic gifts from around the world. Price: $120/M. Call: Belardi/Ostroy ALC LLC, 212.924.1300; e-mail sales@boalc.com; or visit www.belardiostroyalc.com.
Metropolitan Opera Holiday Catalog Merchandise Buyers: Target 24,745 holiday buyers of videos, CDs, books, gifts and fashion accessories. Price: $80/M. Call: Packer List, 202.546.1889; or e-mail lstpacker@aol.com.
Miles Kimball Christmas Card Buyers: Target 248,568 catalog buyers of personalized Christmas cards. Price: $90/M. Call: 21st Century Marketing, 631.293.8550; e-mail info@21stcm.com; or visit www.21stcm.com.
National AIDS Awareness Catalog: Target 15,292 buyers from a holiday gift catalog of contemporary clothing, housewares, books, posters, etc. in which a portion of the proceeds go to AIDS research organizations. Price: $100/M. Call: Triangle Marketing Services, 212.242.4040; e-mail info@tms-ny.com; or visit www.tms-ny.com.
National Arbor Day Foundation Catalog Buyers: Target 120,197 members who purchase gifts, greeting cards and other items with a conservation theme. Price: $85/M. Call: RMI Direct Marketing, 203.798.0448; e-mail info@rmidirect.com; or visit www.rmidirect.com.
National Geographic Catalog Buyers: Target 189,356 catalog buyers of apparel, outdoor gear, scientific instruments, collectibles, etc. Price: $100/M. Call: Direct Media Consumer List Management, 203.532.1000; or visit www.directmedia.com.
Sundance Catalog Mail Order Buyers: Target 421,198 catalog buyers of handcrafted merchandise such as apparel, jewelry, shoes and home furnishings reflecting the heritage of the American West. Price: $100/M. Call: Mokrynskidirect, 201.488.5656; or visit www.mokrynski.com.
Vermont Country Store Voice of the Mountains Catalog: Target 647,513 mail-order catalog buyers of products for the house and body. Price: $100/M. Call: American List Counsel, 800.252.5478; or visit www.amlist.com.
Women Who Buy Through the Mail: Target more than 3.7 million mail-responsive women who’ve made purchases through the mail in the past 12 months. Price: $95/M. Call: W.S. Ponton, 800.628.7806; e-mail sales@wsponton.com; or visit www.wsponton.com.
