Following is a sampling of new-to-the-market and newly managed lists.
60 Plus: Target 15,028 donors to an advocacy group addressing issues important to America’s seniors with a free-enterprise, less government and fewer taxes approach. Exchange only. Call: Legacy List Marketing, 703.726.2807; or visit www.legacylistmarketing.com.
AdvantageClub — Pet Owners: Target more than 1.5 million members of a travel or shopping club who are pet owners. Price: $100/M. Call: Walter Karl, an infoUSA Company, 845.620.0700; or visit www.walterkarl.com.
All-American Generation X: Target more than 4.4 million consumers born between 1965 and 1980 who are tech-friendly and living in the U.S. Price: $100/M. Call: eTarget Media, 954.480.8470; e-mail info@etargetmedia.com; or visit www.etargetmedia.com.
All the Best College Inquiries: Target 93,701 college hopefuls who have inquired online regarding loans and financing for college. Price: $150/M. Call: Paramount Lists, 800.964.5478; or visit www.paramountlists.com.
Best Blue Contributors: Target 86,785 Democratic contributors of $25 or more to organizations. Price: $80/M. Call: Yankee List Marketing, 301.274.2988.
Caliente Hispanic Masterfile: Target 625,000 Hispanic consumers who shop for goods and services within their residential communities. Price: $85/M. Call: Avrick Direct, 805.683.6551; or visit www.avrickdirect.com.
Catholic Church and Event Goers in Ohio: Target 44,441 Catholics who reside primarily in the greater Cincinnati area, are regular church-goers and attend parish fundraising events. Price $85/M. Call: Trinity Direct, 973.283.3600; or visit www.trinitydirect.net.
Comic Book Readers Database: Target more than 2.2 million comic book readers. Price: $60/M. Call: infoUSA, 866.872.0045; or visit www.infousa.com.
Cystic Fibrosis Foundation African American Donors: Target 38,376 African-American donors to the Cystic Fibrosis Foundation. Price: $95/M. Call: RMI Direct
Marketing, 203.798.0448; e-mail info@rmidirect.com; or visit www.rmidirect.com.
DMR Direct Mail Responders — Social Concerns & Donors by Category: Target 6.9 million consumers who have filled out a comprehensive direct-mail questionnaire regarding the social causes they believe in or donate to. Price: $75/M. Call: Great Lakes List Management, 800.964.5478; or visit www.greatlakeslists.com.
For the Children — Non Profit Donors: Target 486,421 individuals who have responded to requests from children’s organizations. Price: $95/M. Call: TMA List Brokerage & Management, 877.862.5566; or visit www.tmalist.com.
Gay and Lesbian Households: Target 67,854 subscribers to gay and lesbian magazines, as well as members of and donors to gay and lesbian organizations, and individuals with an interest in tourism. Price: $150/M. Call: List Service Direct, 800.371.5487; e-mail info@listservicedirect.com; or visit www.listservicedirect.com.
Giving Families: Target 477,900 charitable, affluent families who give to political, religious and other causes. Price: $80/M. Call: Infinite Media, 914.949.1547; e-mail mail@infinite-media.com; or visit www.infinite-media.com.
Golden Gate National Parks Conservancy: Target 6,247 members of an organization that is the nonprofit partner supporting the Golden Gate National Parks in its research and conservation programs. Exchange only Call: Belardi/Ostroy ALC, 212.924.1300; e-mail sales@boalc.com; or visit www.boalc.com.
Green Americans: Target 587,800 people who dedicate themselves to a healthy and fit lifestyle for themselves and their families, and to the restoration and preservation of the earth and its resources. Price: $105/M. Call: Beach List Direct, 615.356.1100; or visit www.beachlistdirect.com.
Happily Ever After Newly Engaged & Newlywed: Target more than 1.3 million women who have filled out space ads from well-known bridal publications with their wedding dates and contact information in exchange for sample party favors and wedding invitations. Price: $100/M. Call: The Catamount Group, 203.778.4110; or visit www.catamountgroup.net.
Independent Party/Registered Voters/Postal & E-mail Addresses: Target more than 1.3 million registered voters who are confirmed independent. Price: $65/M. Call: Specialists Marketing Services, 201.797.7566; e-mail listinfo@specialistsms.com; or visit www.specialistsms.com.
National Audubon Society: Target 246,191 members of a nonprofit conservation organization missioned to conserve and restore natural ecosystems, focusing on birds and wildlife and their habitats. Price: $100/M. Call: Direct Media, 203.532.1000; e-mail info@directmedia.com; or visit www.directmedia.com.
National Museum of the American Indian: Target 33,979 12-month active paid members of a museum dedicated to supporting the preservation of American Indian
cultures from the Western Hemisphere. Price: $90/M. Call: List Services Corp., 203.743.2600; or visit www.listservices.com.
Natural Beauty and Cosmetics: Target 31,275 third-quarter mail-order buyers receptive to natural beauty and cosmetic products. Price: $95/M. Call: Contact Marketing LLC, 201.530.0200; or visit www.cmlists.com.
Philanthropic Golfers: Target 55,754 business executives who work for major corporations and participate in golf charity tournaments. Price: $95/M. Call: American List Counsel, 609.580.2800; or visit www.alcdata.com.
Potomac Conservancy: Target 1,522 donors to a conservancy that protects the health, beauty and enjoyment of the Potomac River and its tributaries. Exchange only. Call: Carol Enters List Co., 703.425.0052; e-mail listmanagement@carolenters.com; or visit www.carolenters.com.
Princeton Executive Border State Immigration Reform Donors: Target 170,235 donors who support candidates trying to soften and change U.S. immigration policies. Price: $85/M. Call: Direct Network, 732.821.7090; e-mail directnetwork@optonline.com; or visit www.directnetworklists.com.
Teenager Home Reach: Target 536,577 households with teenagers who also are mail-order donors. Price: $95/M. Call: Market Builders, 203.791.4137; or visit
www.marketbuildersdirect.com.
Today’s Philanthropists — Art and Civic Cause Donors: Target 366,574 contributors to art and civic causes. Price: $75/M. Call: Datamatrix Lists, 732.940.1500; e-mail sales@datamatrixlists.com; or visit www.datamatrixlists.com.
U.S. Labor Leaders: Target 24,865 national, state, regional and local officers and staff of more than 170 national labor groups, including the 63 unions that make up the AFL-CIO. Price: $60/M. Call: Bethesda List Center, 301.986.1455; e-mail info@bethesda-list.com; or visit www.bethesda-list.com.
Washington Environmental Council: Target 2,414 donors to the council that is working to protect Washington’s environmental and natural heritage for current and future generations by advocating improved state protections and better enforcement of existing laws. Exchange only. Call: Meling & Associates, 802.774.1030. FS
Young Families Masterfile from ZDNet: Target 175,654 young families who subscribe to ZDNet.com and one or more of ZDNet’s e-mail newsletters. Price: $110/ M. Call: Worldata, 561.393.8200; e-mail lists@worldata.com; or visit www.worldata.com.
- Companies:
- American List Counsel (ALC)
- Belardi/Ostroy ALC LLC
- Bethesda List Center
- Cystic Fibrosis Foundation
- Direct Media Inc.
- List Services Corp.
- National Audubon Society
- RMI Direct Marketing Inc.
- Specialists Marketing Services
- Target
- The Catamount Group
- TMA List Brokerage & Management
- Trinity Direct
- Walter Karl Inc., A Division of infoUSA
- Worldata/ WebConnect
- People:
- Walter Karl