List Look

Allergic Americans: Target more than 6.2 million Americans who suffer from food, drug, seasonal and environmental allergies. Price: $135/M. Call: Beach List Direct, 615.356.1100; or visit www.beachlistdirect.com

Book Buyers List: Target 681,497 mail-order and online book buyers who are serious about reading. Price: $60/M. Call: Spot Behavior, 954.218.1532; e-mail support@spotbehavior.com; or visit www.spotbehavior.com