List Look
Following is a sampling of new-to-the-market and newly managed lists.
1TM Pet Owner Opt-in Email Database: Target more than 57.5 million motivated consumers who own pets. Price: $65/M. Call: 1Touch Marketing, 561.368.5067; e-mail info@ 1touchmarketing.com; or visit www.1touchmarketing.com
Active Families From Rolling Stone Magazine: Target 205,119 Rolling Stone subscribers who participate in various activities with their families. Price: $100/M. Call: Worldata, 561.393.8200; e-mail lists@worldata.com; or visit www.worldata.com
Allergic Americans: Target more than 6.2 million Americans who suffer from food, drug, seasonal and environmental allergies. Price: $135/M. Call: Beach List Direct, 615.356.1100; or visit www.beachlistdirect.com
Book Buyers List: Target 681,497 mail-order and online book buyers who are serious about reading. Price: $60/M. Call: Spot Behavior, 954.218.1532; e-mail support@spotbehavior.com; or visit www.spotbehavior.com
Cover Me — Insurance Seekers Opt In: Target 299,102 consumers at mailing addresses who have requested information on insurance quotes for automotive, property, life, health and dental insurance. Price: $95/M. Call: Carney Direct Marketing, 800.240.3349; e-mail info@carneydirect.com; or visit www.carneydirect.com
Crohn’s & Colitis Foundation of America: Target 61,117 active donors to a foundation whose mission is to cure Crohn’s disease and ulcerative colitis, and to improve quality of life for people affected by these diseases. Price: $90/M. Call: Direct Media Consumer List Management, 203.532.1000; or visit www.directmedia.com
Custom-Select Health & Wellness Consumers: Target 834,462 consumers who have requested information regarding a particular health topic. Price: $150/M. Call: Estee Marketing Group, 914.235.7080; or visit www.esteemarketing.com
Donors On The Move: Target more than 1.6 million donors to political, health, environmental and animal causes, who have recently moved. Price: $55/M. Call: Focus USA, 201.489.2525; e-mail info@focus-usa-1.com; or visit www.focus-usa-1.com
Easter Seals Sewing Knitting Needle Handcrafters: Target 199,034 Easter Seals donors who have an interest in sewing, knitting or needlework. Price: $75/M. Call: RMI Direct Marketing, 203.798.0448; or visit www.rmidirect.com
FAITH-Base Donor File: Target more than 2.4 million religious donors to a multitude of organizations and causes. Price: $80/M. Call: Trinity Direct, 973.283.3600; or visit www.trinitydirect.net
Graduation Time: Target more than 5.1 million households with children approaching high school graduation. Price: $70/M. Call: Datamatrix Lists, 732.940.1500; e-mail sales@datamatrixlists.com; or visit www.datamatrixlists.com
Hallmark Magazine Enhanced: Target 615,623 subscribers to a magazine that covers women’s issues, family life and community, and emotionally connects readers with content through storytelling. Price: $105/M. Call: Millard Group, 603.924.9262; or visit www.millard.com
Ivy League University Graduates/Postal & E-mail Addresses: Target 758,192 of the nation’s educational elite who go on to be government officials, executives, lawyers, doctors and educators. Price: $150/M. Call: Specialists Marketing Services, 201.797.7566; e-mail listinfo@specialistsms.com; or visit www.specialistsms.com
Jewish Braille International — Donors: Target 26,412 donors to an institute that helps the Jewish blind by providing Judaic material in Braille, talking books and large print for the blind and visually impaired of Israel. Price: $105/M. Call: Negev Direct Marketing, 646.201.4080; e-mail info@negevdirect.com; or visit www.negevdirect.com
Optimal Edge Home Business: Target 7,185 individuals who took multiple steps to verify the seriousness of their interest in starting a home business in February 2008. Price: $100/M. Call: Macromark, 845.230.6300; or visit www.macromark.com
WETA TV/FM Washington, D.C. Members: Target 57,939 public radio and TV supporters who responded to direct mail, direct-response pledges and online drives. Price: $80/M. Call: American List Counsel, 609.580.2800; or visit www.alcdata.com
‘When I’m Sixty-Four’ Boomers: Target 861,223 individuals by exact age, from 62 to 70. Price: $80/M. Call: Adrea Rubin Management, 212.983.0100; e-mail info@adrearubin.com; or visit www.adrearubin.com
Yerba Buena Center for the Arts — Attendees: Target 37,105 attendees to Yerba Buena Center for the Arts. Price: $100/M. Call: Pacific Lists, 415.945.9450; e-mail listinfo@pacificlists.com; or visit www.pacificlists.com FS
COMING NEXT MONTH
Guest Editor Tony Elischer of THINK Consulting Solutions takes FS readers on a tour of fundraising around the world. With articles by fundraisers in various countries, the May issue of FS paints a portrait of global fundraising efforts and explains how fundraisers from all over can teach and learn from one another. Don't miss this issue!
