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Infogroup announces the March of Dimes file has been overlaid to identify merchandise buyers of children’s products along with RFM data. This will help better target the March of Dimes donors for mailers offering children’s products.
Total file counts:
- 236,321 Children’s Apparel Buyers
- 84,965 Children’s Learning/Toy Buyers
- 153,287 Children’s Infant/Toddler Apparel Buyers
- 765,945 Children’s General Product Buyers
- 321,684 Children’s Toy Buyers
March of Dimes is a nonprofit organization dedicated to improving the health of babies by reducing birth defects and infant mortality.
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