List Research from the Trenches

TEST, TEST, TEST
Your success over time will depend on how carefully you select your few precious list tests. Deborah Hayden, president and founder of Pacific Lists of Corte Madera, Calif., suggests that although tests should be selected based on a history of responsiveness to like-minded offers, continuation potential, cleanliness and price, creativity and intuition can identify exceptional lists and new markets beyond the “usual suspects.” Are there discounts for fundraisers? Is this list available on exchange?