Listen Up!

As Trent explains, most donors who give anonymously aren’t compelled to do so out of some deep sense of humility or rarefied altruism. They’re just tired of the way the charities they support make them feel. Whether that means they don’t like being treated like ATM machines and inundated with poorly timed asks; or ignored and never thanked; or sold, rented or otherwise traded to other organizations and even major retailers, it comes down to this: People love to give, but not so much that they’ll tolerate being treated disrespectfully.