Every brand has a story to tell, and organizations used to have captive audiences to tell their stories to. But that's no longer the case with the rise of the Internet, namely social-media sites.
How do you tell your story in an environment where people don't have to listen to you, and can interrupt and even spread misinformation about you?
Listening, Engaging and Measuring in Social-Media Spaces
Every brand has a story to tell, and organizations used to have captive audiences to tell their stories to. But that's no longer the case with the rise of the Internet, namely social-media sites.
How do you tell your story in an environment where people don't have to listen to you, and can interrupt and even spread misinformation about you?