Group 1: Fanatics. They tell your story for you. Fanatics are like employees you don't have to pay," Blanchard said. "They actively advocate for your brand, and spread your news." While few in number, individuals in this group tend to be very vocal. Fanatics don't just vote for a candidate; they volunteer to work on the campaign.
Listening, Engaging and Measuring in Social-Media Spaces
Group 1: Fanatics. They tell your story for you. Fanatics are like employees you don't have to pay," Blanchard said. "They actively advocate for your brand, and spread your news." While few in number, individuals in this group tend to be very vocal. Fanatics don't just vote for a candidate; they volunteer to work on the campaign.