Strategy: Empower them. Welcome them individually. Your contact with them validates their interest and secures their loyalty. Offer them exclusive things like original content and executive interviews.
Group 2: Friends. They exhibit a generally positive attitude toward your brand. Not as vocal as fanatics, but there are more of them. These are the voters.
Listening, Engaging and Measuring in Social-Media Spaces
Strategy: Empower them. Welcome them individually. Your contact with them validates their interest and secures their loyalty. Offer them exclusive things like original content and executive interviews.
Group 2: Friends. They exhibit a generally positive attitude toward your brand. Not as vocal as fanatics, but there are more of them. These are the voters.