Strategy: Reward them. Retweet (on Twitter) or repost positive things they say, acknowledge and thank them. And most of all, show them you appreciate them.
Group 3: Acquaintances. They exhibit an awareness of your brand but are more or less neutral about you. Perhaps they're trying to figure you out.
Listening, Engaging and Measuring in Social-Media Spaces
Strategy: Reward them. Retweet (on Twitter) or repost positive things they say, acknowledge and thank them. And most of all, show them you appreciate them.
Group 3: Acquaintances. They exhibit an awareness of your brand but are more or less neutral about you. Perhaps they're trying to figure you out.