At this stage of the game, you should have an active role in your community and a voice in the most important conversations going on about your organization, and you should be ready for the fourth and final step.
Step 4: Measure and maintain.
Be scientific. Compare pre- and post-intervention conversations, and evaluate your impact. Then adjust conversations accordingly.
Listening, Engaging and Measuring in Social-Media Spaces
At this stage of the game, you should have an active role in your community and a voice in the most important conversations going on about your organization, and you should be ready for the fourth and final step.
Step 4: Measure and maintain.
Be scientific. Compare pre- and post-intervention conversations, and evaluate your impact. Then adjust conversations accordingly.