If you do all of these things, you should have a deep, current understanding of the perception of your brand and organization, an intimacy with constituents retelling your story, and an active and growing role in guiding the perception of your brand.
Don't get overwhelmed, Kelly stressed. Just begin, and you'll figure it out and adjust as you go. Start small, and begin with listening. Have an intern or volunteer follow relevant Twitterers and build a following for your organization.
Listening, Engaging and Measuring in Social-Media Spaces
If you do all of these things, you should have a deep, current understanding of the perception of your brand and organization, an intimacy with constituents retelling your story, and an active and growing role in guiding the perception of your brand.
Don't get overwhelmed, Kelly stressed. Just begin, and you'll figure it out and adjust as you go. Start small, and begin with listening. Have an intern or volunteer follow relevant Twitterers and build a following for your organization.