Step 1: Listen carefully
Distill your own specific conversation from the sea of irrelevant chatter.
"Each platform has a soul," Blanchard said, "it's own ways of doing business, it's own hierarchy, individual power — so you need to investigate that type of thing."
For example, Twitter — 55 percent of whose users are female, 68 percent ages 35 to 64 — is perfect for broad, quick distribution of simple ideas, but bad for reaching kids and forming deep relationships, Blanchard said.
Listening, Engaging and Measuring in Social-Media Spaces
Step 1: Listen carefully
Distill your own specific conversation from the sea of irrelevant chatter.
"Each platform has a soul," Blanchard said, "it's own ways of doing business, it's own hierarchy, individual power — so you need to investigate that type of thing."
For example, Twitter — 55 percent of whose users are female, 68 percent ages 35 to 64 — is perfect for broad, quick distribution of simple ideas, but bad for reaching kids and forming deep relationships, Blanchard said.