Some ways to distill your conversation from the rest are:
- Listening in all the right places. Social-media platforms can be segregated by topic type, media delivery, demographic served, etc. Choose a platform relevant to your needs and budget, and time your listening with offline events.
- Choosing your words carefully. This includes search terms for your organization, cause, etc.
- Gathering a statistically significant sample. Test during different times of the day or week or different seasons.
Once you've done this you should have "a current, detailed multichannel recording of the conversation going on right now about your brand," Blanchard said.
Listening, Engaging and Measuring in Social-Media Spaces
Some ways to distill your conversation from the rest are:
Once you've done this you should have "a current, detailed multichannel recording of the conversation going on right now about your brand," Blanchard said.