Keep in mind that the more powerful a speaker is, the farther his or her voice will carry on the Web. A person's influence can be inferred from details like how many friends/followers he or she has and how passive/active the followers are.
Step 3: Join in and speak up
Now you should be prepared to engage your audience. But before you engage, make sure you know what direction you're going in to anchor your creative and efforts. Know your brand story. What do your constituents think you're about, and what do you want them to think you're about? Express your brand in a "simple encapsulating phrase," Blanchard said, which will be the "perception goal" your efforts will aim toward.
Listening, Engaging and Measuring in Social-Media Spaces
Keep in mind that the more powerful a speaker is, the farther his or her voice will carry on the Web. A person's influence can be inferred from details like how many friends/followers he or she has and how passive/active the followers are.
Step 3: Join in and speak up
Now you should be prepared to engage your audience. But before you engage, make sure you know what direction you're going in to anchor your creative and efforts. Know your brand story. What do your constituents think you're about, and what do you want them to think you're about? Express your brand in a "simple encapsulating phrase," Blanchard said, which will be the "perception goal" your efforts will aim toward.