Live From AFP: 7 Great Reasons to Add Monthly Giving to Your Fundraising

"New-donor retention is down to 22.9 percent, and repeat-donor retention is down to 60.8 percent," said CFE Rosemary Oliver, fundraising director at Amnesty International Canada. "That means we are not keeping three out of every four donors we get to give that first gift."

So what can fundraisers do to improve these results? During their session at the Association of Fundraising Professionals 51st International Conference on Fundraising in San Antonio, "How to Hang on to Your Donors: Successful Donor-Retention Strategies," Oliver and Harvey McKinnon, president of Harvey McKinnon Associates, said the very best way to keep donors is to sign them up for monthly giving.