Live From AFP: 7 Great Reasons to Add Monthly Giving to Your Fundraising

Monthly giving allows fundraisers to do that by taking some of the pressure off of the ask.

McKinnon shared seven more great reasons to focus on monthly giving to help increase donor retention.

Monthly giving increases your income
"Monthly donors give one to two times more money per year on average," McKinnon said. That's 100 percent to 200 percent more dollars for monthly donors, simply because they give 12 gifts a year.