Live From AFP: 7 Great Reasons to Add Monthly Giving to Your Fundraising

Monthly giving helps build better relationships
"Most of our communication with donors goes like this: Can you give me money? Can you give me more money? And, oh, here's a follow-up — can you give me more money?" McKinnon said. But with monthly donors, that relationship changes because fundraisers don't always have to keep asking in every communication. Since monthly givers give those 12 gifts a year, it allows fundraisers to interact on a more personal level, providing more information and having more real discussions with donors since the focus doesn't always have to be on asking.