Live From AFP: 7 Great Reasons to Add Monthly Giving to Your Fundraising

Monthly donors stay longer
Overall, donors tend to give for 18-24 months and then drop off, and it's getting harder and harder to renew donors. But monthly donors stay much longer.

McKinnon relayed the story of when he was working with Oxfam back in the 1980s. He was working late one night, and from across the street, a few of his journalist friends saw his light still on and invited him over to the restaurant they were at for coffee — as he tells it, because they had no money and needed him to pay for their coffee.