Local nonprofits can capitalize on their community connection.

By Christine Weiser

“I’ve always said funders fund people,” she says. “What many CBOs experience is they don’t have the resources in fundraising, and the executive director is wearing too many hats. We’re seeing more intermediary groups like TASC help them build community-based programs like after-school efforts.

“When promoting programs nationally, the tools are more sophisticated in terms of staff and spending,” she says. “CBOs are not always able to allocate this same time and money. The Internet can be a bit of an equalizer, but you still have to take the time to research your donors.”