Local nonprofits can capitalize on their community connection.

By Christine Weiser

Many community-based organizations are founded by passionate people with limited fundraising experience. Both Haines and Callahan report that this sector in particular has an incredible discomfort around the subject of money.

“If they can change their relationship with money, it would open doors,” Callahan says. “I would put every fundraiser into a training program where they face their relationship with money and learn to shamelessly go out there.”