Local nonprofits can capitalize on their community connection.

By Christine Weiser

“When we compare our group to larger ones like the Red Cross and United Way, we see they are getting the bulk of the contributions,” says Lucia Ortega Villasana, director of development and marketing for STAND! Against Domestic Violence in Concord, Calif. “We have to remind our donors that we’re here because of a need that came out of the community.