Web Exclusive: Small Scope, but Not Small Time
Local nonprofits can capitalize on their community connection.
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Liz Callahan, executive director of The CBO Center, a management-support organization that provides training and consulting services to increase the effectiveness of nonprofits, agrees that CBOs are challenged to align themselves with trendy fundraising causes, such as homeland security. She recommends being creative about your cause’s link to these trends, but to be careful about “mission creep.”
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Christine Weiser
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