Local nonprofits can capitalize on their community connection.

By Christine Weiser

Villasana looks continually for new methods to reach out to STAND!’s usual donors. Her group uses a software program that customizes deliverables to specific audiences. The software takes information related to the donor’s specific support (such as supporting transition programs for battered women), and flows that into their database. This information allows STAND! to send a personalized ask to each individual donor.