Local nonprofits can capitalize on their community connection.

By Christine Weiser

“We can send them custom e-mails and short postcards with specific information related to their interests,” she says. “This helps us be more effective. We have to use technology; we can’t do it alone.”

Jo Haines, director of private fund development for The After-School Corp. of New York City and a regular speaker on the topic of funding for CBOs, believes all fundraising is local in terms of building relationships.