The Real Value of Direct Mail

We encourage taking a longer, more detailed and sophisticated view of direct-mail value. While everything above is obviously important, you need to acknowledge that the “unexpected” windfalls, such as significant bequests, are often from longtime $25 direct-mail donors. These are the ultimate rewards from a regular mail-solicitation program that keeps your mission and need for philanthropy in front of your low-profile and often obscure donors and stakeholders.