The Real Value of Direct Mail

If your in-house mail program is not growing net revenue and increasing the pool of active donors from year to year, you should consider bringing in an expert to help turn things around. Whether you hire a dedicated staff specialist or an experienced direct-response consultant, you need someone who can look beyond the typical metrics that define mediocrity, and offer integrated wisdom and technique to ensure that direct mail becomes an effective and productive incubator for your major- and planned-gift donor portfolio.