They’re Doing What?
Look to your peers for the best ways to utilize multi-channel fundraising.
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Sheeraz Haji
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■ Human Rights Campaign’s “Defeat the Federal Marriage Amendment” campaign in 2006 raised $286,000 through a coordinated series of offline and online advocacy, communications and fundraising appeals, converting 2,383 activists to donors, who contributed nearly half of the FMA campaign’s total revenue.
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Sheeraz Haji
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