Looking Ahead to 2015 and Beyond
Keeping an eye on the trends in nonprofit fundraising keeps us poised for success.
The speed with which trends are introduced and take hold can be dizzying! This is of course true in technology, but it’s also true in fundraising, where some blindly chase The Next Big Thing, and others plan and execute as if we are immune from the need to adapt.
In the nonprofit world, here are some of the trends we’ll be watching for and responding to in 2015:
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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