Looking Ahead to 2015 and Beyond
‘We’re here from the government to help you’
Too often, some of us in the nonprofit community observe government doings with the notion that we’re powerless to influence them. Now, more than ever, we need a clear, powerful voice to impact policy. Here are just some issues we need to address to stay viable: The USPS has been mismanaged to the brink of bankruptcy; privacy zealots threaten our ability to target the right people with the right message; certain tax-reform schemes would take away charitable tax deductibility from the most generous donors — costing nonprofits billions in lost revenue. In 2015, we need to unite and raise our voices to be heard by our government representatives.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.