Looking Ahead to 2015 and Beyond

Remember …
We don’t build marketing plans by looking at today’s trends. We don’t raise donor funds year over year by watching Twitter hashtags. But that doesn’t mean we can ignore the obvious. Being alert for what’s “trending” — on social media, in the mail, in boardrooms and seminars, even in government — will keep us on top of the changes shaping the landscape and enable us to reach donors with streamlined and high-octane efficiency.