Looking Ahead to Year-End 2014
Whether you made your 2013 goals or not, there are steps to take to do even better.
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The money has been tallied, the results are in and 2013 year-end fundraising is over. Now what?
If you made your cash-flow projection for Dec. 31 — congratulations! If you didn’t quite make it, don’t despair. There’s still time to turn the corner. Because I have been in this business since the Ice Age, I know exactly how it feels to do the happy dance when those final Dec. 31 numbers come — and what it’s like when those six most dreaded words surround you in February: “We need to close the gap.”
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Ellen Cobb Church
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